Digital signage is a electronic display connecting to the network which distributes all kinds of information to specific locations including retail stores, public space and transportations.
Thanks to the evolution of display and wide application of wireless LAN, digital signage can deliver targeted advertisements and messages more accurately to the audience reach of the screens.
Displays and Screens with diversified design showing advertisements and other information can be found everywhere in our daily life.Not to mention those large screens in the station, airports or on the streets, digital signage are also located in elevators, retail stores, universities, hotels and hospitals.
That is to say, digital signage is no longer a word referring to electronic screens showing advertisement on the street. It has become a concept of a system which can be located anywhere no matter in-doors or out-doors, of large or small scale, using different devices and displaying all kinds of digital contents.
Digital signage market is about 64.9 billion yen (statistics given by Fuji). Though digital signage is known as a media showing information ‘for any one, in any place, at any time’, by targeting on a certain group of people or a specific location, it can also provide information ‘just for you, in this place, at this time’.
Today, digital signage can be utilized in many occasions like hotel inquiry or as flight information display system at airport. In financial institutions, digital signage can be used to show stock price index while in a super market it can be used as price tags. Besides, it is also good to show public information at schools, hospitals and offices as well as enhancing the environment by displaying a kind of ‘digital art’. Recently digital signage is proved efficient when the government wanted to push an emergent message to the public.
As manufacturers are always exploring new market for their products, advertisers are seeking for new stages other than TV commercials. Some telecommunication companies are considering adapting high-speed optical fiber to enhance the network infrastructure for digital signage. Digital signage is attracting a great deal of attention as an advertising media which can reach the customers near the place where the products are sold.
Founded in July, 2007, Digital Signage Consortium has been studying the potential of digital signage as an advertising media and other possibilities. Since digital signage is known as the NO.4 media came after TV, PC and mobile phones, its development in the future is worth expectation.
